Clinical Research Example

Rapid Assay- Latin America and Caribbean Market Introduction Plan 

Executive Summary
Our marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to target market segments; local in-country military and manufacturing compounds, in Latin America, South America and the Caribbean.

BQC will enhance focus to improve regional business by filling the need of the target markets for reliable technical information, improved diagnostic technology and services related to improving health and well being. Our marketing challenge is to position our client's product- and service-offerings as credible, high-quality, high value alternatives to existing diagnostic technologies and practices by demonstrating efficacy through communication networks and model studies through associated governmental and clinical healthcare relations.

Vision
BQC offers BioTech, Pharmaceutical and Diagnostic Device manufacturers a reliable, high-quality complement to in-house resources for business, market, and channel development on an international scale. BQC offers a high level of practical industry experience, knowledge, contacts, and confidentiality with international markets. Working with BQC is a low risk alternative to develop new areas rather than working completely in-house with an internal technical team. BQC serves the target markets as a trusted ally, providing them with the loyalty of a public health partner, objectivity of an outside entity and credibility of a recognized player in the clinical research arena. Initial focus will be promotion in the Latin American and Caribbean markets.

BQC's introduction strategy is built on the assumption that the management of health care in developing countries is similar to legal advice, accounting, and other bodies of knowledge, in that it is not inherently an internal prospect. Public Health Organizations, Ministries of Health, military and manufacturing compound administrators who are not directly involved in the diagnostic arena require quality, objective resources for reliable technologies, research, service and support. They need to use these quality resources as they use their other professional medical products and pharmaceutical suppliers, as trusted allies.

We present the opportunities our clients need, to have their products objectively evaluated and introduced to target markets efficiently and reliably with a direct involvement in the betterment of public health as a result. Introduction tactics are time and contact critical, so we give our clients the assurance that BQC will be there when needed in the required capacity.

Objectives

Institutional Linkages

Obtain institutional linkages necessary to deliver the required technical assistance for improved well being through enhanced diagnostics.

Regional Diagnostic Assessments

Associate with organizations (public and private) carrying out local-level regional diagnostic assessments of the country(s) and identify critical geographic regions with the greatest needs, opportunities and ability to implement improved health delivery systems.

Financial-Health Models

Establish and publish where applicable, Cost-Benefit models of enhanced diagnostic intervention strategies.

Collaborations

Collaborate with local, national and international organizations to carry out micro and macro-level assessments for improved healthcare delivery through enhanced diagnostic procedures.

Rally the community

Bring the select community(s) and their officials together to demonstrate the benefits of improved diagnostics.

Military Endorsement

Solicit local military endorsement for improved regional diagnostics to reduce risks associated with infectious diseases to military personnel.